Vítor Ribeiro Gil (Campinas / BR), Cristiane Regina da Silva Manzotti (Campinas / BR), Gabriel Manzotti (Campinas / BR), Thiago Rodrigues Araújo Calderan (Campinas / BR), Gustavo Pereira Fraga (Campinas / BR)
Introduction
Trauma is a serious disease that causes important morbidity and mortality worldwide, especially among young people. Furthermore, globally, there are over 3,81 million active social media users, with the young population accounting for a significant part of these numbers. Hence, social media could be a strategic ally to diffuse trauma prevention information, targeting the youngest ones that are more present in the online environment. Thus, a Division of Trauma Surgery at University of Campinas Instagram (@trauma_unicamp) has been created in order to disseminate information about trauma prevention and education.
Objectives
Analyze and discuss the statistics of a Trauma Prevention Instagram, discriminating target public characteristics.
Material and methods
Engagement is determined by a private Instagram algorithm incorporating the number of comments and likes along a period of time. This algorithm provides additional information about target public characteristics (such as percentage of access per age).
Results
From July 25 to October 23, our Instagram reached, directly, 8213 different accounts. This number does not include people who accessed the content twice or more, so there is no overestimation. Also, 79,7% of these accounts belong to users between 18 and 44 years old.
Regarding engagement, there were 5018 interactions to our online posts. The followers number rose 41,2% in the period, which corresponds to 381 new followers.
Among all posts, which are now 350, approximately 23% of them discussed trauma prevention directly. Also, the two most viewed posts are the ones showing how our prevention program directed to youth works and its importance; together, they are responsible for 4213 accesses.
Conclusion
Accordingly, it is possible to consider social media a promising tool to reach the population when it comes to trauma prevention information, mainly the young ones. It may also encourage medical students and laymen in this task.
No.
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