Blood donation is crucial for healthcare, saving millions of lives yearly. Despite global collection efforts, shortages persist. Efforts to transition to voluntary donation are underway, demanding an understanding of public knowledge and attitudes regarding this matter. This first-of-its-kind study in Georgia highlights the need for increased awareness and addresses negative attitudes toward donation. Results provide insights for targeted interventions to boost donation rates.

The study employed a cross-sectional design using Google Forms to explore blood donation knowledge and attitudes among Georgians aged 18-60. A sample size of 385 was determined, and participants were selected through non-randomized voluntary response sampling. The questionnaire, developed collaboratively and in two languages, underwent pilot testing for refinement. It comprised 17 questions covering sociodemographic data, medical background, donation habits, reasons for avoidance, and future willingness to donate. Pearson's chi-squared test was employed for analysis. Participants were informed and assured of confidentiality.

The study analyzed 385 responses, with 56.6% females and 43.3% males. Knowledge level of blood donation was poor, with only 35% demonstrating satisfactory levels. While 68.8% knew about donation volume, only 27.3% were aware of the minimum donation interval. Significant associations existed between knowledge and sociodemographic characteristics. Only 38% of respondents had a positive attitude, influenced by factors like gender, age, location, education, and medical background. Surprisingly, 83% expressed willingness to donate in the future, with better knowledge correlating with positive attitudes. Reasons for avoiding donation included lack of opportunity (29.2%) and health concerns like anemia (15.6%) and hypotension (12.7%).

In summary, our study offers valuable insights into blood donation practices in Georgia. Targeted educational initiatives, tailored to specific demographic groups, hold promise in addressing knowledge gaps, fostering positive attitudes, and encouraging blood donation. Ultimately, such efforts can strengthen the country's blood supply system.

No conflict of interest.